SALES TARGETS

Let us suppose that an Indian Company has performed well and has shown a growth of about 30%. One can take it for sure that the next year sales target will be 70-100% growth. No doubt the sales team is upbeat, but the reason for the phenomenal growth has to be examined. Next year sales targets are decided without taking along the other departments into consideration. The result is that sales people are under tremondous pressure. Even if they generate good sales orders, the production department is unable to fulfill the orders. The orders, invariably get delayed in execution. This leads to sales peoples' frustration. A steady growth target is always good and sustainable in the long run. This increases the credibility as well as its reputation. Showing greed is counter productive and does not serve the Company well.